Towers Watson Communication ROI Study
2013 – 2014 Change and Communication ROI Study
- Companies with high effectiveness in change management and communication
are three and a half times more likely to significantly outperform their industry peers than firms that are not effective in these areas.
- The most effective companies build a differentiated employee value proposition (EVP), and are three times more likely to focus on behaviors that drive organization success instead of focusing on program cost.
- Effective managers are a catalyst for successful change, yet only one in four organizations that train managers say the training is effective.