3 Reasons to Commit to Employee Experience in 2018
As a leader of your organization, you’ve likely noticed a new trend within company culture discussions: employee experience. For years, companies have been focused on customer experiences. From conducting surveys to incorporating processes to enhance the sales process, companies have invested time and effort to standing out above competition with excellent customer experiences.
While this is undeniably important for business success, many organizations fall short in terms of having a strategic focus on the internal experience. “The employee experience is the sum of all interactions an employee has with their employer. It is the structure and culture of the organization and how the employee perceives the company overall and their role in the company” (Inc.).
Here are three reasons your organization should focus on enhancing employee experience in 2018:
1. Combat the Skills Shortage
Ask yourself two questions:
- Are you able to easily attract the talent necessary to fill roles across your organization?
- What does your retention look like?
If you answered confidently with a smile on your face to each of those questions, congratulations. You are one of the very few organizations today that isn’t suffering from attracting and retaining top talent with the skills necessary to get the job done.
Nationwide, companies across industries are struggling to fill positions because of skills gaps. Whether you’re a manufacturing company that can’t seem to find skilled laborers like welders and mechanics, or you work in HR at a healthcare clinic and can’t seem to make your wages budget align with your staffing needs, attracting and retaining top talent is extremely challenging.
“Offering a superior employee experience can give employers a competitive advantage in attracting recruits to them and then engaging them in ways that encourage them to stay with their organizations” (Forbes).
2. Integrate Performance and Culture
If you walked around your office or plant and asked each employee what the top goals are in 2018 for your organization, how many of them would be able to answer accurately and confidently?
Despite the fact that many companies have efforts around enhancing company culture, very few have been able to integrate company performance with employee satisfaction.
Studies show that companies that implement strategies around enhancing employee experience are able to combine “disciplines of performance management, goal setting, diversity, inclusion, wellness, workplace design, and leadership into an integrated framework” (Deloitte Insights).
3. Enhance Company Profitability
Finally, as you may have guessed, the ROI of committing to a strong employee experience is undeniable.
Jacob Morgan, author of The Employee Experience Advantage, found that “experiential organizations had more than 4 times the average profit and more than 2 times the average revenue. They were also almost 25 percent smaller, which suggests higher levels of productivity and innovation” (Forbes).
Take the first step toward an enhanced employee experience. Learn more about how PDP Solutions uses a performance driven approach to internal communications to reach and engage employees across your organization. Request a free demo today.